About us


Healthy Food Guide is owned by Healthy Life Media Limited, a private company founded in 2004. The aim and purpose of the company is to provide relevant, useful and credible information to consumers wanting to live healthier lives and live in a healthier environment.

Healthy Life Media began publishing Healthy Food Guide magazine in early 2005. This multi award-winning title has become the premier magazine in its category within NZ, and is now also published under license in Australia and the UK, with syndications completed in Holland and Greece. Healthy Food Guide has several integrated brand extensions including digital, television and event offerings. In particular, the healthy food ideas television commercials and nationwide Healthy Food Guide LIVE! shows are in high demand.

Our philosophy

We know you are busy. So we promise to make it easier to eat well, not harder. We live in confusing times, with more product choice than ever. It sometimes seems that everything is good for you and everything is bad for you – it’s hard to know who to believe. At Healthy Food Guide you will find accurate and unbiased information about healthy eating. We give you simple answers to important questions on food and health. Healthy Food Guide makes it easy and enjoyable to eat well and feel great.

Our recipes section is full of delicious dishes with affordable ingredients and simple preparation. And our advice section has accurate health information you can rely on.

Why you can trust us

Our advice comes from evidence-based science so you get the facts, not myths and misinformation. When there’s scientific debate on a topic, we’ll tell you. And when new evidence comes to light, we’ll let you know about that, too.

Our nutrition writers are degree-qualified and we talk to internationally recognised experts about the latest, most accurate research.

All articles are checked for accuracy by our nutritionist before publication.

We publish sources and references for our health claims.

Our recipes are written to comply with medically sound healthy eating guidelines.

Any advertising in Healthy Food Guide magazine and on this website is clearly separated, and the line between editorial and advertising is never blurred.

HFG contributors

At Healthy Food Guide, our contributors are nutritionists, dietitians and experienced food writers.

Healthy Food Guide website

On our website you’ll be able to find over 3000 recipes and articles from issues of Healthy Food Guide magazine. The website will always be up to date with everything that’s in the latest issue of the magazine.

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