Advertising – online

There are some new exciting options available. But don’t delay, contact us today.

Traffic snapshot – quarterly averages (Apr-Jun 2012)

• 67,665 domestic unique browsers per month (108,000 total)
• 585,793 domestic page impressions per month (633,212 total)
• 38,000+ e-Newsletter subscribers
• Over 7,000 'likes' on Facebook

For integrated solutions across multiple media platforms, contact Pip Mehrtens or phone +64 9 304 1482.
 

Display advertising

• Ad size – Skyscraper (160x600), big banner (760x120), medium rectangle (300x250), subject to availability
• Location – NZ-only browsers, international browsers, or all browsers

Delivery options

• Home page (HM) – $35 CPM – medium rectangle only
• Run of Site, excluding home (ROS) – $25 CPM
• Run of Recipe Section (RORS) – $30 CPM
• Run of Article Section (ROAS) – $30 CPM

Contextual ad delivery

• Article categories – women’s, men’s, seniors', children’s or babies' health; osteoporosis and bone health; immunity; heart health; pregnancy etc
• Recipe categories – gluten-free; baking; high fibre; family favourites; low fat; breakfast; low kJ; dairy-free; salads; soups etc

Contextual delivery to specific categories

• One ad space only – from $500 per month 
• All three ad spaces – from $1,050 per month

Notes

• Minimum spend of $1,000 applies
• Standard display .swf and .gif file size must be <40kb OR please provide a 3rd party ad server tag
• Non-standard creatives (rich media) and file sizes >40kb must be served through their own 3rd party ad servers including polite downloading such as Facilitate or Eyeblaster, eg. videos, expandables, floating layers
• Additional costs apply for non-standard creative, eg. expanding banners, floating layers/eyeblasters, polite loading banners
• Time and day targeting may be available

e-Newsletter advertising

Communicate your message to Healthy Food Guide e-subscribers. A week's worth of tasty meal ideas are delivered to thousands of email subscribers twice a month, along with competitions, giveaways, and more. Choose from:

Solus emails

• Your ad under our masthead – $5,500
  Plus production if applicable

Material specs

• Image – 550px wide (x any height) with all URLs embedded
• If we are creating it, please supply – 1 heading, 1 image at 550px wide (x any height), copy, URLs and what the URLs should be linked from (eg. heading, image, specific copy)

Editor's e-Newsletters

• Inclusions – $2,500
• Coupons – $2,500
• Skyscrapers – $1,000
• Text links – $500

Material specs

• Inclusion – 1 heading, 1 image, ~80 words
• Skyscraper – 160x600px, <40kB
• Text link – 1 thumbnail image, plus a maximum of 8 words

Integrated content

There are a wide range of integrated options available.

• Branded recipes – $1,500 per annum
• Sponsored recipe collections – price on application
• Advertorials about your products or services – $1,500 per annum
• Free sample offers – $2,625
• Coupons – $2,625
• Product reviews – $5,000
• Directory listings – $550 to $1,200 per annum
• Competitions – $500 to $1,800
• Opt-in options for database collection – price based on final deduped email addresses

Other items

There are many other advertising options available. Please call us to discuss any other advertising requests.

Notes

• Rates apply to finished artwork supplied in correct specs and formats
• Rates are exclusive of GST and are quoted in NZ$
• Standard commissions apply for all accredited advertising agencies for direct client payment in full by 20th of the month following publication
• No ads making therapeutic claims will be accepted without a TAPS number
• Healthy Food Guide reserves the right to:
  –  request substantiation for any health or nutritional claims made in any advertisement;
  –  add a keyline, the word ‘advertisement’ and/or change fonts used in any advertisements that, in our opinion, look similar to editorial; and/or
  –  accept or reject advertising material and to edit copy to make it confirm to our legal or ethical requirements.