Is it really healthier?
Fried food is not recommended as it tends to be very high in fat and is often high in saturated fat.
But manufactured baked foods can be just as high, so be wary when you see this label.
Some snack foods are low in fat: pretzels are usually low in fat, some less than 3%, and many rice crackers are less than 4% fat.
But some crackers with the 'baked not fried' label are more than 25% fat! 'Baked not fried' by itself is meaningless.
You need to read the nutrition panel to know what you're getting. Check the total and saturated fat content, per 100g, and compare to other products.