As many businesses around the world are disrupted by digital, at least one print magazine continues to shine, both here and internationally.
(Press release – for immediate release – April 22, 2015)
Independent Kiwi magazine Healthy Food Guide took the New Zealand market by storm when it launched in 2005, and quickly becoming the number-one-selling food magazine in the country and the 5th highest-selling monthly title*. This year, Healthy Food Guide celebrates its 10th birthday.
Despite the rapidly changing world of social media and digital content that’s seen many print publishers struggle, Healthy Food Guide continues to perform at a very high level and remains the country's top food title by a large margin. And in a rare move in NZ publishing, the Healthy Food Guide formula has been successfully exported, with local versions of the magazine published in Australia and the UK.
So what’s the secret to success? General Manager Pip Mehrtens says, “The essence of the brand from day one has been to deliver science-based, credible, practical advice. Despite the trends that constantly come and go in food and nutrition, we’ve stuck to that philosophy – and readers have come to trust us as a result. Kiwis want to be healthier – and we help them with this. We give reliable, practical and expert advice that’s fad-free. It’s advice they can use in real life, for the rest of their lives.”
“It’s very normal in any month to get numerous letters from readers thanking us for the difference we have made in their lives.”
So where to next for Healthy Food Guide?
“There’s never been a more exciting time to be in media”, says Mehrtens. "We have many ideas to add to our suite of existing platforms (print, digital, video, TV and events). Our focus remains on delivering relevant, useful and credible information for our readers no matter where they choose to engage with us. We think there are more opportunities than ever to expand our audience internationally.”
For further information, please contact:
Pip Mehrtens, General Manager
09 484 1342 or 027 277 8469
Phil Ryan, Director
09 484 1341
Niki Bezzant, Editor-in-Chief
09 484 1344 or 021 888 024
*Source: Audit Bureau of Circulations