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Introducing ecostore oral care range (sponsored)

SPONSORED You put some in your mouth twice a day, but do you know exactly what’s in your toothpaste? We take a look at the new ecostore oral care range and discover what’s in and what’s out.

With an increasing amount of research into chemical-based personal and oral care products, more people are looking for safer alternatives. Introducing, the new ecostore oral care range. The toothpastes and mouthwash are made using natural, ethically sourced ingredients. They’re effective at reducing plaque, preventing the build-up of tartar and protecting your mouth against the bacteria that cause bad breath and tooth decay*. And just as importantly, they’re free from chemicals like SLS, triclosan, fluoride and parabens.

What ingredients are in ecostore toothpaste and mouthwash?

Kanuka (Kunzea Ericoides Leaf Oil) has long been used in Maori folkloric medicine. It was used wisely in infusions, poultices and inhalations to relieve pain, reduce inflammation and soothe anything from fevers to skin irritations and infections. The organic, wild-harvested Kanuka oil we use is grown and distilled by The Coromandel Mountains Tea Tree Oil Company. They’ve been extracting these precious oils on their own organically certified farm for more than 20 years.

Magnolia bark extract is a broad-spectrum-antibacterial ingredient that helps to reduce dental decay, inflammation and oral diseases. It’s stable in hot, acidic or alkaline conditions, and has an inhibiting effect on common oral bacteria that can contribute to bad breath and tooth decay: including streptococcus mutans, streptococcus sanguis, actinomyces naeslundii and lactobacillus.

Natural essential oils including peppermint, spearmint, menthol and clove are used as an alternative to synthetic flavours to provide a long-lasting freshness. Instead of sugar, we use a small amount of stevia herb to provide a little extra sweetness. (No, we can’t understand why anyone would put sugar in toothpaste either.)

Propolis extract is made by bees using a combination of plant resin and beeswax to seal the hive and protect it against infection. We also love this natural antibacterial, anti-inflammatory ingredient for the unique ‘herbal’ taste it gives our Propolis Toothpaste.

Baking soda is a key ingredient in the Whitening Toothpaste. Because it’s alkaline, it helps to neutralise the acids produced by bacteria that can lead to tooth decay. It’s also good at reducing stains from drinks like red wine and tea. Baking soda is a gentle abrasive that won’t harm enamel like the silica used in some toothpastes.

ecostore, realising that most oral care products are not recyclable through normal recycling collection, knew there had to be a better way, and so the recycling programme was created. You don’t even have to do any of the hard work, all it takes is downloading a postage label from their website and popping it in the post – ecostore will sort the recycling for you.

How to recycle your ecostore toothpaste tubes and toothbrushes

Place clean dry toothbrushes and empty tubes in a standard envelope and send them for free to:
ecostore oral care recycling
Freepost 7454
PO BOX 91718
Victoria Street West
Auckland 1142
New Zealand

Or drop them off at ecostore branded collection stands and brown paper bags nationwide. See ecostore.co.nz/recycle for locations.
(Recycling scheme is currently for our New Zealand customers only)

And you can simply pop your empty mouthwash bottle into your curbside recycling.

First published: Sep 2018



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